FranBlog

Brand equity – the value derived from a consumer’s perception of a brand name – is vital for any business. Creating strong brand equity takes time and dedication, and involves several factors, such as demonstrating reliability and credibility.

Marco A. Sanchez Jr., relationship manager, Bloom Growth, was born and raised in Mexico City and his family migrated to the US when he was a teenager. 

Building local buzz and brand awareness is not a simple task. But a grassroots public relations campaign can be a low-cost, highly impactful strategy directed at both the geographic and demographic communities your business serves. In fact, this approach has proven to be one of the most genuine ways of connecting brands with their target audiences in a way that feels personal and authentic.

Yolanda Stevenson started TaxiMom with one route in 2004 in Richardson, TX. By 2019, she started her franchising journey, expanding to multiple cities in the Dallas-Fort Worth multiplex.

As Maya Angelou said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

70% of consumers regard the quality of their customer experience as crucial. But delivering an unforgettable customer experience is no easy task.

In order to make a franchise successful, there are numerous factors to consider. We've boiled them down to four main principles:


1. Operations

It’s crucial to have an operations manual in order to run a successful franchise/company. The purpose of the operations manual is to organize, document and communicate operational requirements, systems and procedures for the franchisor and the franchisee. Consider the manual a toolkit, or bylaws for the business. From personnel to bookkeeping to quality controls, the manual documents the entire franchise’s protocols and procedures to operate within the brand concept.