Job Opening: Digital & Social Marketing Manager

Job Opening: Digital & Social Marketing Manager

The International Franchise Association (IFA) is seeking a highly experienced and strategic Digital & Social Marketing Manager to lead our marketing efforts. The successful candidate will have a proven track record in email marketing, social media marketing, and a deep understanding of the importance of data-driven decisions. As a Digital Marketing Manager, you will be responsible for developing and executing communications that build brand awareness and promote membership and the products of the IFA which drive revenue and value for the members. If you are a data-driven marketer with a passion for digital and social media marketing, and the ability to create compelling copy that resonates with target audiences, we encourage you to apply for this exciting opportunity to lead our digital marketing efforts. 

Key Responsibilities: 

• Develop and implement marketing strategies across email, social media, and other channels. 
• Create compelling copy for email campaigns, social media posts, landing pages, and other marketing collateral. 
• Plan and execute A/B testing, segmentation, and automation to optimize email campaigns. 
• Develop and maintain a social media content calendar that aligns with the overall marketing strategy. 
• Work closely with cross-functional teams, including events, sales, membership, and education teams to ensure seamless execution of digital campaigns. 
• Manage relationships with external partners, vendors, and sponsors. 
• Stay up to date with the latest trends and best practices in email marketing, social media marketing, and data analysis. 

Qualifications: 

• Bachelor's degree in marketing, communications, or a related field. 
• 5+ years of experience in email and social media marketing. 
• Excellent copywriting skills with a demonstrated ability to create engaging content. 
• Experience with email marketing platforms such as HubSpot, or Constant Contact. 
• Experience with social media management tools such as Hootsuite or Sprout Social. 
• Strong analytical skills and the ability to use data to inform marketing decisions. 
• Proven track record of delivering successful campaigns and exceeding lead generation targets. 
• Excellent communication and collaboration skills. 
• Ability to work in a fast-paced, deadline-driven environment. 

To apply, please send a cover letter and resume to careers@franchise.org 

 The International Franchise Association is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, genetic information, veteran status, marital status, sexual orientation, gender identity, disability status, or any other category prohibited by local, state or federal law. This policy applies to all aspects of employment, including recruitment, promotion, compensation, benefits, and termination.  IFA is firmly committed to achieving an inclusive, diverse workforce that values every individual. We firmly believe that hiring individuals with varying perspectives and backgrounds contributes to our success as an organization, and we strive to create an environment that fosters inclusiveness.  

About the International Franchise Association:  
Celebrating over 60 years of excellence, education, and advocacy, the International Franchise Association (IFA) is the world’s oldest and largest organization representing franchising worldwide. IFA works through its government relations and public policy, media relations, and educational programs to protect, enhance and promote franchising and the approximately 790,492 franchise establishments that support nearly 8.4 million direct jobs, $825.4 billion of economic output for the U.S. economy, and almost 3 percent of the Gross Domestic Product (GDP). IFA members include franchise companies in over 300 different business format categories, individual franchisees, and companies that support the industry in marketing, law, technology, and business development.